In these tough times, there is hardly any industry that has remained unaffected by the economic disruption. And, B2B businesses are now playing a pivotal role in assisting and supporting their customers in unprecedented ways. A significant decrease in renewals and subscriptions, marketing budget cuts, slashing forecasts, and downsizing have not only affected B2B clients, but their customers as well. So, as a B2B business, how can you prove your worth in the post pandemic world? According to a according to McKinsey & Co. report, almost half of all B2B buyers are holding off on purchases due to the pandemic. This means, the remaining 50% are still very much accessible. So, how can you connect with all these prospects? Here are some 5 tried-and-tested ways for B2B businesses to retain those important customers and even acquire new ones. Be Empathetic in these Difficult Times: This is the time when your customers require your support and invaluable expertise than ever before. Keep in