Today’s “digital consumers” bank heavily on search engines to find almost everything, from restaurants to retail outlets to services of sorts. In other words, no matter what your offer or manufacture, your audience will probably search for a product or service like yours on multiple search engines, including Google, Yahoo, Bing, etc. So, what should you do to attract them to your website? Improve your visibility on search engines. And for that, you would need search engine optimisation , abbreviated as SEO. You might have heard of this term, if you have already explored a bit about digital marketing. But before shedding light on its importance, let’s see what SEO exactly is. SEO: An Introduction Basically, search engine optimisation (SEO) is a collective term for all the strategies you plan and execute to improve your website’s search engine results page (SERP) ranking. This involves discovering the keywords and phrases that your target audience use to search for products or services