In today’s time, site speed is far more important than ever. Needless to say, it is presently one of the most critical aspects of every marketing strategy. Not only does it affect SEO rankings, but contributes remarkably to user experience and conversions on the whole. Websites with low speed are often seen to have low conversion rates, low page visits and high bounce rates. Slow website means people will bounce off quickly as in today’s fast-paced world no one has enough patience to wait for a webpage to load. Before we discuss its importance any further, let’s us first see what exactly page speed is. What is Page Speed? Often confused with site speed, page speed is the speed of a particular page on a website. It can be defined as either the time taken by a browser to obtain the first byte from a web server or the time a page takes to display all of its content. Google’s Page Speed Insights is a great tool to analyse your page speed. Why Does Site Lo