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Showing posts from 2022

PPC Agency in London: What To Expect

  Are you considering working with a PPC agency in London? If so, you’re probably wondering what to expect. After all, you want to make sure that your money is well spent and that the results are worth the investment. Here’s a look at expectations versus reality when it comes to working with a PPC agency.     Expectation 1: The Agency Will Create Your Ads for You Reality : No matter how experienced your PPC agency is, they can only create ads based on the information that you provide them. This means that you will need to provide them with detailed product descriptions, target audience data, and other relevant information about your business and its offerings. The more information that you can provide them with upfront, the more successful your campaigns will be.   Expectation 2: Your Ads Will Generate Instant Results Reality : It can take some time before your ads start generating leads or sales—even if they are managed by an experienced PPC agency . This is because it takes time f

DOING MORE WITH LESS: 30 MINUTES OF LOCAL SEO EVERY WEEK

If you're like most business owners, you don't have time to waste on marketing that doesn't produce results. That's why local SEO should be a part of your weekly routine. Just 30 minutes a week can make a big difference in how your business ranks in local search results. Here's what you need to know to get started. Optimise Your Google Business Profile Listing And Social Profiles If you want to attract more customers and grow your business, it's important to make sure your Google Business Profile and social media profiles are up-to-date and optimised. Here are a few tips: Claim your Google My Business listing and make sure all the information is accurate and up-to-date, including your hours, contact information, website, etc. Add photos and videos to show potential customers what your business is all about. Use keywords in your profile description so that people can find you when they search for those terms. Encourage customers to leave reviews on your profile t

MAGE SEO TIPS TO OPTIMISE YOUR IMAGES FOR GOOGLE

Did you know that Google uses images to help rank websites in its search engine results pages (SERPs)? That's why it's important to optimise your website images for Google by using the right file name, adding descriptive text and keywords, and using the correct image dimensions. In this blog post, we'll share some tips on how to optimise your website images for Google. Keep reading to learn more! Use relevant, accurate alt text for user accessibility and SEO It's important to use relevant, accurate alt text for user accessibility and SEO. Alt text is used to describe images on a web page, and it's important to use keywords that accurately describe the image. This will help users with visual impairments understand the image, and it will also help search engines index the page properly. When creating alt text, be sure to keep it brief and to the point. Try to use keywords that are likely to be searche2d for, and avoid stuffing the alt text with too many keywords. A we

How to Pick the Perfect Web Design Agency for Your Business

  A website is a powerful tool that can help businesses of all sizes achieve their goals. Whether you’re looking to drive sales, generate leads, or simply raise awareness about your brand, a well-designed website is essential. But with so many web design agencies out there, how do you know which one is right for your business? Here are a few tips to help you pick the perfect web design agency for your business: 1. Define Your Goals Before you start your search for a web design agency, it’s important to first define your goals. What do you want your website to achieve? Do you want to drive sales? Generate leads? Raise awareness about your brand? Once you have a clear idea of what you want your website to do, you can start narrowing down your options. 2. Consider Your Budget Budget is always an important consideration when choosing any type of service provider, and web design agencies are no different. Be honest about what you can afford to spend on a website and look for an ag

The Importance of Content for SEO: Know How to Optimise It

A lot of effort is required to achieve organic search visibility, search engine rankings, and web page traffic – and creating optimised content consistently is key. In essence, the deadly combo of content and SEO can drive any website to the top of the search engine result page (SERP) rankings. But, this is only possible when they both are in their best their state. Remember that if they are not at their best, they are likely to suffer Google penalties, recovering from which, is nearly impossible at times. Here, we will try to expand your understanding of content and its SEO-specific value while explaining you what is takes to develop optimised content that can help boost search engine rankings of your website. Understanding Content Actionable marketer, Heidi Cohen defines content as: “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content