For setting up a new PPC account, it’s best to rope in the experts. When seeking a PPC specialist or a company, it is for sure that you will never be short of choices. This is evident with the fact that a single search on Google with the term “PPC Company” return results in millions. So, it may be tough to find the right PCC partner when there are so many options to choose from. Remember that most PPC companies and consultants ask for an initial setup fee, a flat monthly fee and an additional monthly fee, depending on your budget. But, it is important to know what you will get for your investment. Here are 10 questions you should ask a PPC consultant or an agency before you start working with them: Question 1: What will I get for my setup fee? This is certainly not a trick to charge unnecessary. In most cases, you will get something back for your investment. This may include the following: Initial discussion/consultation to know more about the business, customers, market, products/se