Did you know that Google uses images to help rank websites in its search engine results pages (SERPs)? That's why it's important to optimise your website images for Google by using the right file name, adding descriptive text and keywords, and using the correct image dimensions. In this blog post, we'll share some tips on how to optimise your website images for Google. Keep reading to learn more!
Use relevant, accurate alt text for user accessibility and SEO
It's important to use relevant, accurate alt text for user accessibility and SEO. Alt text is used to describe images on a web page, and it's important to use keywords that accurately describe the image. This will help users with visual impairments understand the image, and it will also help search engines index the page properly. When creating alt text, be sure to keep it brief and to the point. Try to use keywords that are likely to be searche2d for, and avoid stuffing the alt text with too many keywords. A well-crafted alt text can make all the difference for users and search engines alike.
Consider using captions to describe an image
When displaying an image, it is often helpful to provide a caption. Captions serve several purposes: they can describe the content of the image, give context for its significance, or highlight important details. In many cases, captions can be more effective than relying on the viewer to interpret the image on their own. In particular, captions can be useful for images that are complex or have multiple layers of meaning. By providing clear and concise information about the image, captions can help viewers to understand and appreciate its significance.
Compress images for faster load time
Images are an important part of any website or blog, but they can also be a major contributor to slow load times. One way to speed things up is to compress your images before uploading them to your site. There are a number of free online tools that make it easy to compressed images, and most of them will allow you to choose the level of compression you want. For example, if you have a image that is 1MB in size, you might be able to reduce it to 500KB without losing too much quality. In general, the lower the file size, the faster the image will load. So, if you want your website or blog to load quickly, be sure to compress your images before adding them.
Post original images — not just stock photos
If you're running a blog or website, it's important to use original images as much as possible. Stock photos are fine occasionally, but using them all the time can make your site look unprofessional andGeneric. Your readers will appreciate seeing real photos that relate to your content, and it will help you stand out from the competition. Luckily, there are plenty of ways to find high-quality original images. You can hire a professional photographer, search for Creative Commons images online, or even take your own photos. With a little effort, you can ensure that your site always looks its best.
Name your file images before uploading them
Your file name can have a big impact on how easy it is for search engine crawlers to interpret your image. If you rename your file before uploading it onto your webpage, you can help ensure that your image appears on the image search results page. This will increase traffic to your site. When choosing a new file name, try to use relevant keywords to describe what's in the image. This will help ensure that your image is properly indexed by the search engine.
Use responsive images
Images are an essential part of any web page, but they can also be one of the biggest sources of slowdown. Large images take longer to download, and when those images are displayed on a small screen, they can appear fuzzy or pixelated. One way to address this problem is to use responsive images. Responsive images are images that are sized according to the width of the viewer's screen. This means that a smaller image will be downloaded for a mobile device than for a desktop computer, which can speed up page load times. In addition, responsive images can be resized using CSS, meaning that they will always appear clear, no matter what size screen they're being viewed on.As a result, responsive images are a key tool for optimising web pages for both speed and clarity.
Add images to an existing sitemap
Adding images to your existing sitemap, or creating a separate sitemap just for images, can help search engines discover your images. In particular, this is helpful for images Google can't find through crawling, such as those accessed via JavaScript forms. By including images in your sitemaps, you can ensure that Google knows about all of the images on your site and can properly index them. This can ultimately help improve your site's visibility in image search results. So if you have a lot of Images on your site, be sure to take advantage of this Google suggestion and add them to your sitemap!
Conclusion
So, now that you understand how to optimise your images for search engines and know the best practices to follow, it’s time to put this knowledge into action. optimising your website’s images can be a quick and easy way to see an increase in traffic. Keep these tips in mind when adding or editing images on your site, and don’t forget to reach out to us at Alchemy Interactive if you need help getting started! our team would be happy to assist. Thanks for reading!
original reference : https://www.alchemyinteractive.co.uk/search-engine-optimisation/image-seo-tips-to-optimize-your-images-for-google
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