Reasons Why You Should Pay for Search Engine Optimization

 Today’s “digital consumers” bank heavily on search engines to find almost everything, from restaurants to retail outlets to services of sorts. In other words, no matter what your offer or manufacture, your audience will probably search for a product or service like yours on multiple search engines, including Google, Yahoo, Bing, etc.

So, what should you do to attract them to your website? Improve your visibility on search engines. And for that, you would need search engine optimisation, abbreviated as SEO. You might have heard of this term, if you have already explored a bit about digital marketing. But before shedding light on its importance, let’s see what SEO exactly is.

SEO: An Introduction

Basically, search engine optimisation (SEO) is a collective term for all the strategies you plan and execute to improve your website’s search engine results page (SERP) ranking. This involves discovering the keywords and phrases that your target audience use to search for products or services that you and your competitors offer, and thereafter, working around those popular search query terms (or keywords) to boost your SERP rankings.

Now let’s see why you should pay for search engine optimization if you want to stay competitive in the market.

Why SEO is So Important

In the current digital scenario, SEO is certainly an unavoidable aspect of any marketing strategy. Here’s some great reasons for you to consider optimising your website for search engines. (Check out this too https://www.alchemyinteractive.co.uk/search-engine-optimisation/what-s-the-value-of-seo )

• Helps Establish Your Brand: While branding is usually considered more of a conventional marketing strategy and SEO being largely about digital space, they both involve similar steps.

• What others will say about your CONTENT

Brand building requires taking into account what you offer and how people perceive it. Interestingly, steps involved in site optimisation follow the same trend. You require developing content that can strike the chord with your audience and then you try to get links for your content from other websites. 

Keeping this in mind, you can easily pick relevant keywords and develop content that can build the desired image of your product or service. Consequently, your online presence will reflect that image to help you establish as a brand within your targeted niche market.   

• Optimized Website Brings More Traffic: Superficially, the goal of SEO is to boost SERP ranking. But, if you would dig deep, the actual intention is to attract more and more traffic and precisely, to convert it into relevant leads and real customers.

There are myriad examples of businesses achieving phenomenal increase in their web traffic, entirely through SEO.   

• No Need to Pay for Ad Space: Probably, the biggest benefit of SEO is that you don’t have to pay for ad spaces.

Consider how conventional advertising works: You select a location – on TV channels, radio stations, or in magazines and dailies – where you want your brand to be displayed. Then you pay for the media house for placing your brand on the basis of display duration or the number of issues displaying your brand. The moment that specified period is over, your brand stops appearing, eventually generating no leads for your business.

 

Next, consider what appears in a search engine result pages (SERP). The 1^st two listings depicts pay-per-click (PPC) ads, signified by the green “Ad” tag. While PPC is quite similar to conventional ad campaigns as it requires you to pay to secure this space, it is different in that you only pay when a visitor clicks your ad – something that gives it an upper hand over other means of traditional marketing. 

However, the listings below the 1^st two are organic results, and the sites appearing in it haven’t paid anything for being ranked in the SERP. The websites would have certainly invested money and time on creating and ranking on these spots, but they are appearing on the first page only because the search engine’s (Google in this case) thinks that they offer more value to users.  

• Enables Your Target Audience Discover your Website: A recent report suggested that just over 60% of consumers rely first on search engines to learn about a new product and service, and nearly 40% use them when they want to buy. The survey also depicted that over 45% of consumers prefer visiting the official page of a product/service before buying it.  SEO brings your business in front of your audience when they actively search for anything related to your business. And the sheer fact that how frequently people use search engines for product/service information offers extensive opportunity. Hence, SEO helps you strengthen your digital footprint and improves your business’s online visibility.                      
• Helps Builds Credibility & Trust: The internet has dramatically transformed the overall sales process. Internet now offers exhaustive information to consumers on the options they have before they turn to sales represtatives. And, SEO is one great way to add to that information.

 

The effect doubles when you combine it with content marketing. By sharing informative content, you up your chance to build credibility and trust with your prospects, right in the research phase.   

• Enables Your Target Audience Discover your Website: A recent report suggested that just over 60% of consumers rely first on search engines to learn about a new product and service, and nearly 40% use them when they want to buy. The survey also depicted that over 45% of consumers prefer visiting the official page of a product/service before buying it.  SEO brings your business in front of your audience when they actively search for anything related to your business. And the sheer fact that how frequently people use search engines for product/service information offers extensive opportunity. Hence, SEO helps you strengthen your digital footprint and improves your business’s online visibility.                      
• Helps Builds Credibility & Trust: The internet has dramatically transformed the overall sales process. Internet now offers exhaustive information to consumers on the options they have before they turn to sales represtatives. And, SEO is one great way to add to that information.