Key Elements of a Winning Website

Your website is at the forefront of your digital presence. Moreover, every digital marketing effort you make to promote your product or service is directed towards your website. Driving the potential customers to your website is the goal of every business, but what after that?

Once your prospects lands on your website, you should have a solid strategy in place to transform them into paying customers. To up your chance of conversion, you should first understand your target audience, their psychology and buying behaviour and last but not the least, what they expect from a business like yours.

Nearly, every consumer journey begins with online research, and your business website must guide them rightly through their journey. So, when creating a result-driven website, you must take care of several elements that enable you to tell an engaging story revolving around your brand, highlight consumer pain points, offer an unmatched solution, drive them to take the desired action and bring a happy and satisfactory ending to their journey.

Keep reading to know six key elements of a wining website that are critical to the digital success of your business.

• Design Your Website Exclusively for Your Customers: Don’t let the designers design your website for the sake of design. Instead, it should be specifically designed keeping in the mind your customers. Attractive yet simple design is what you need to create a great user, SEO and mobile-friendly website. Your website should be quick to load and easy to navigate, and canefficiently drive your prospects towards conversion.

• Place Highly Visible Call to Actions: No matter how great your website content is or how effectively your SEO tactics are in place, your website will fail to convert visitors into real customers if it lacks strategically placed call to actions (CTAs). Without that much-needed push or guidance, your prospects are likely to leave your page to visit some other website, where they would get happily assisted by your competitors.  A well-positioned CTA helps website visitors by guiding them to the next step. While it is good to use a single CTA on any given page to avoid confusion, you should never forget using it as it is necessary to develop a sense of urgency in visitors’ mind, which compels them to act.

• Focus on User-Friendly Navigations: Simple navigation plays a pivotal role in a customer’s journey towards buying your product or service. Conversions usually rely on whether your customers are able to easily find what actually they are looking for on your website. During website designing, make sure to place every element where it should ideally be so that it remains easily identifiable. Consider limiting your menu items to seven or less. If the header showcases your brand logo, link it to your homepage to make it easier for the customers to revisit it.

• Keep the Content Unique, Relevant and Regularly Updated: Having a solid content strategy in place ensures that your website remains valuable and relevant to your website visitors. For great content, you should first know the requirements of your potential customers. Focus on the content that can answer question already raised by your target audience. Be genuine and authentic, and try to connect emotionally with your customers. Simultaneously, SEO-optimise your pages with relevant keywords, metadata and other associated elements to make your content easily discoverable.

• Highlight Your Value Proposition: Using engaging language, try to convince your target audience that how your product/service can add value to their lives or may act as an excellent solution to their problems. Let your customers know what benefits they could expect by taking up your service or buying your product. Emphasise what attributes of your service/product make it a better option than what is being offered by your competitors. If you would manage to influence your prospects, you will surely see your conversion rate improve. 

• Don’t Overlook the Speed Factor: Slow-loading websites have higher bounce rates as people today are quite impatient and they have many options like yours. Websites that take more than 5 seconds to load will leave the visitors frustrated, causing them to search for other options. Improve your website’s load time by removing unnecessary elements like heavy images or video files that might increase the load time. Compress images and make use of browser cashing to improve the page load speed. Check this too  Why page speed is important?

• Build Trust & Boost Credibility: Your prospects are not going to share their contact information or make a purchase if they found anything dubious on your website. Showcasing client testimonials, reviews, privacy policy, security badges and case studies are a great way to build trust and enhance your credibility with your customers. All these will ultimately help you improve your brand reputation.

Even if you have taken the steps above, it is important to regularly review your website for necessary changes and optimisations. Try being a little innovative to offer the best user experience possible.